Idea to First B2B Customer — Fast.

Most non-technical founders get stuck building the wrong MVP. We help you get clarity, land your first customer, and iterate fast.

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Your vision is clear.

Your MVP Roadmap isn't.

No clarity

No plan or strategy on what to build. Just opinions and endless back-and-forth.

Bloated MVP

Too many features, not enough focus on what truly matters.

Not built to sell

Cool product but not nothing valuable to hook customers.

Build done. Now what?

Have no clue how to get your first B2B customer fast.

You're at risk of launching a solution nobody will pay to solve.

The solution

Here’s how we fix that

Build what matters

We help you get clear on what to build now, and what to ignore for later. No more feature debates or bloated product plans.

Get 1st customer

We work with you to land your first paying customer, not just ship a working demo. Real validation only happens when money changes hands.

Learn fast & smart

We help you learn fast and iterate with purpose, without wasting weeks rebuilding. Each step is a test, not a gamble.

How it works

What We’ll Do Together

Clarity Meets Strategy

We start with a focused 2-hour session to unpack your idea, map your product vision, goals, constraints, and priorities. This gives us a sharp, strategic foundation to build everything else on.

Weekly Deep Dives

Once a week, we meet for strategic deep dives—turning messy product ideas into a focused MVP scope and clear milestones.

Focused Check-Ins

Short, twice-weekly calls to troubleshoot roadblocks, keep priorities tight, and maintain momentum between sessions.

Launch & Sell Fast

We focus on launching a lean MVP fast and getting your first paying customer in the door. That first real win proves you’re building something people actually want.

Learn, Refine, Repeat

We turn real customer signals into sharper features, tighter messaging, and clearer next moves Every cycle makes you sharper, faster, and closer to product–market fit.

Ready to Get Unstuck?

No pitch. Just a focused chat to see if we can help.

Book a Call

Founder to founder

The journey isn’t a straight line.

I’m a 3-time founder, and I know the journey isn’t a straight line.

I’ve built startups across finance, agriculture, mobile, and Web3. I’ve made the hard calls, pivoted when needed, and learned lessons the painful way — so you don’t have to.

And my experience goes beyond founding my own companies.

I've also joined a blockchain startup as VP of Sales and eventually took over as CEO. I transformed the company into a leaner, product-driven team and launched a new product line, securing a national government agency and one of Malaysia’s largest education groups as early customers within the first year.

And I’m not done.

I’m still a founder, still building, still brewing my next big idea. The strategies I share aren’t theoretical. They’re the same ones I use in my own ventures today.

If you're building something, I'd love to hear about it.

Sincerely,
Marcus Toy

Founder, 42Laps

Pricing

Ready to work together?

Starter

One off

For founders that need just clarity and a small nudge.

Perfect for experienced founders that need results fast.

4 hours total of dedicated deep dive sessions
Flat price. No retainers. No surprises

n Secure your spot

Momentum

Retainer

For founders that need full guidance and support.

Ideal for first-time founders or founders looking to build strong momentum to launch fast and iterate.

2-hour clarity, strategy and alignment session
Weekly 1-hour strategic deep dive
Twice weekly 15-minute check-ins
Covers broad topics including product strategy, team alignment, market positiong, and customer closing
Pause or cancel anytime
Risk-free 30-day trial

n Secure your spot

FAQ

Questions? Answers.

Who is this for?

This is for non-technical founders building in the B2B space — whether you have an idea, a prototype, or even early traction — but feel stuck turning it into a product people want and a business that works.

If you're building your MVP, trying to get your first customer, or navigating early confusion, this is for you.

I’m a technical founder. Would this still be useful for me?

Yes, and maybe even more so.

Many technical founders fall into the trap of overbuilding something perfect or cool, only to realize later it doesn’t land with real users. We help you focus on building something testable, sellable, and grounded in real customer needs. And if sales and messaging aren’t your strong suit, We’ve got you covered there too.

What if I don’t have anything built yet?

That’s totally fine. You don’t need code or mockups to start. We’ll map out what matters most, shape your MVP, and get you moving toward something testable fast.

What exactly do you help with?

We help you clarify your idea, define a smart MVP that you can build in the shortest time possible, and craft your sales strategy to get your first customer. Together, we'll map your direction, keep you focused and your team aligned, and iterate based on real customer signals.

It’s a very hands-on process, and we will work along with you side-by-side.

Do you help with execution or just give advice?

This is not just a strategy talk shop. We would actually work together weekly to shape your MVP, prioritize what matters, and troubleshoot real issues as they come up. We’ll also have short check-ins twice every week to keep momentum between sessions.

What does this cost?

Pricing depends on your stage and the level of involvement required on our side. If we’re a good fit after the clarity call, we’ll share the options. But don’t worry, this is designed to be lean and high-impact.

I’m not ready to commit, can we talk first?

Of course. That’s what the clarity call is for. There’s no pitch. Just a real conversation about where you are and how we might help. If it’s not a fit, no pressure.

What if I already have a developer or team?

Even better. We’ll help you steer the product and keep your team focused on the right outcomes. Most founders don’t need more hands, they need sharper direction. That’s where we come in.

When You're Ready, We're Here.

Building your MVP shouldn’t take forever. Let’s turn your idea into traction — quickly and clearly.

Let's Talk